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Dear Shea Touch friends,
The time of the year when we go an extra mile to share some of what we earn with young underserved boys and girls is just around the corner. For those who have participated in the past or have heard about it, I am here referring to our “Shoes for Christmas” campaign. After 2009 and 2010, this is our 3rd season. So far, even though the actual execution of the project has been met with unexpected logistic problems, we have been able to provide new shoes to around 100 children in Chad over the past two years. Our goal this year is to reach 300 children. By launching the campaign earlier than the 2 previous years we hope to reach that goal and be able to overcome logistic difficulties to ensure timely delivery. We want to thank all those who have supported the campaign in the past and hope that many more will join in the effort this year.
The way the campaign works is that any retail purchase of Shea Touch products of $45 or more, we buy one new pair of shoes to be given to a child. Starting now until December 15th, your retail purchases of $45 or more, will count towards the effort therefore helping us to provide a new pair of shoes to a needy child in the area in Chad where our shea butter is produced. This is a truly rewarding experience and my heartfelt desire is to grow the campaign even bigger and expand it to other areas in the country. So many children lack the bare minimum life necessities in this country with many natural resources. If the development of Shea Butter can only help us to contributes to meet some of these out crying needs then we would have met one of our core founding philosophy which is to “Contribute to local development by providing and creating opportunities that lift people out poverty”.
We can only achieve it with your help and support. We will work harder and plan better to ensure timely reporting of the campaign results. Thank you all from the bottom of my heart for your continued support by being faithful users of Shea Touch products and by tirelessly spreading the word about them. We promise to hold up our end of the bargain by continuing to make high quality, safe and healthy products for your own benefit and that of your loved ones.
On this note, I truly want to trust that you will help us help others. I wish you well and hope that you all have a great last quarter of this year 2011.
Naturally yours,
Olivier Agouna-Deciat
President & CEO
Kasny Recon, Inc.
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